I am not really a brand name kind of girl. I have always believed it is not what you wear but how you wear it. So you wouldn’t necessarily find me at Elle Tahari or Saks Fifth Avenue.
But I have an eye for quality. And certainly for style.
Manolos are some great looking shoes.
I’d say that hackers also have an eye for style, quality, and great ‘investments.’ And they will shop from dusk ’til dawn to ensure a great catch.
Consider their recent acquisitions.
Sony, Epsilon, Nasdaq, Lockheed Martin, Sony again.
Breached.
I forgot to mention Citigroup.
Sure there are scores more. But I am making an exception. I am following the hackers lead.
Focus is on the the brand names.
And what’s more, they have a well defined strategy. How else could they have managed such massive, high profile takeovers?
Here are the top 3 reasons why hackers choose their pedigree:
Celebrity Status. If we are honest with ourselves, most of us crave a little fame. Wouldn’t you jump at the opportunity to get a mention of your name on the Oprah Show? How about if Lady Gaga gave you a shout out? Hackers seize this opportunity every time.
Financial Independence. Unless you’re like Heath Ledger in his movie, ‘Dark Knight,’ where all he wanted was, just to see the world burn, then money is a great motivator. Taking down the likes of Citigroup, is the gift that keeps on giving.
A Legacy. At the core of our being, we desire to leave our heir with an inheritance. We would prefer to leave our next of kin with a Will instead of a bill.
Of course, unlike the hackers most of us believe that it is our responsibility to earn our way into our desired station in life. It is also our responsibility more than ever to protect our investments from these predators, otherwise, not only will they continue revel in an attitude of entitlement to our blood, sweat and tears but their children will be wearing Manolos too.
