Same stinkin' thinking. Same ol' network.

Happy New Year! Did you know that 95% of new year resolutions are broken by January 15th? I had no idea until I heard it from Tony Robbins. He helps me with my stinkin’ thinkin.’ I have broken a few resolutions over the years. My ambitious gym membership always ends up on the chopping block because I often feel like I am making a donation to the facility after a few months. I bet you have some goals for your Network in 2015. If you don’t, reconsider, because the traditional Ethernet LAN is being tossed like old stockings with holes in it. Gaping holes. You know, the kind that don’t stand a chance for a second date, a second interview or another laundry cycle. You probably don’t wear stockings. Never mind. [Further reading: Passive Optical LAN (POL) Market-Global Industry Analysis, Size, Share, Growth Trends and Forecast 2014-2020] But mind this. I recently scoped out a project for a government agency who is about to upgrade their network. The total cost for our proposal is $380,000. Peanuts. Peanuts compared to 850,000. Four hundred and seventy thousand more to upgrade his network using the same old stinkin’ thinking. The old way of doing things–the traditional Ethernet LAN. Sounds a little far-fetched? So was the idea that the earth is a circle. “When Columbus lived, people thought that the earth was flat. They believed the Atlantic Ocean to be filled with monsters large enough to devour their ships, and with fearful waterfalls over which their frail vessels would plunge to destruction. Columbus had to fight these foolish beliefs in order to get men to sail with him. He felt sure the earth was round.” They believed you could fall off the earth. Hilarious, right? Well, now it is. Folks believed that ~~mess,~~ myth for a very long time. {Sign up for your network consultation here} Three hundred Years. But get this, there are still some “Flat-Earthers” out there:

Members of the Flat Earth Society claim to believe the Earth is flat. Walking around on the planet’s surface, it looks and feels flat, so they deem all evidence to the contrary, such as satellite photos of Earth as a sphere, to be fabrications of a “round Earth conspiracy” orchestrated by NASA and other government agencies.

We frown at the illogical. In this case, you’re probably laughing. Studies show that technology has cultivated a new breed of consumers. The Sophisticated consumers. I recently learned that many people while shopping now use their smart phone as they wait on line to search for coupons on the item they are about to purchase. They, then show it to the cashier or the manager of the store. They show it to someone who has the authority to honor the cheaper price even if, it is from the competition. You got that? Even if, the discount they find has nothing to do with the store in which they are shopping. Sophistication baby. But as liberating as that is, there are droves who ignore this option. They continue to pay the same old prices for the same old items. There are many who would rather take the same bitter pills for the same old problems in every area of life. You don’t think that is you right? You don’t want it to be you. And, certainly not with your network.

The Passive Optical Network will give you these benefits for much less with a lot more bang:

Seamlessly add new innovations without bandwidth anxiety. Copper demands expensive retrofits
Life cycle expansion for many more years. Traditional Copper network is approximately 10 years
Fiber expands capacity. It allows information to travel 18 miles within the network before it must be repeated. Copper requires data to be repeated at least every 280 to 300 feet
Fiber networks have lower maintenance costs because there are fewer switching stations. Less equipment and fewer opportunities for something to go wrong
A Fiber network use less energy. It saves up to 70 percent on capital expenditures and up to 80 percent on TCO.
Fiber is less prone to outages and problems than copper.

Did you know that Sandia National Laboratories has become a pioneer in large-scale passive optical networks? They have built the largest fiber optical local area network in the world. Here is why:

As we research and deploy new technologies, our main objectives are to enable the labs’ mission, decrease life-cycle costs and if possible reduce our footprint on the environment. With the deployment of passive optical networks we have been able to meet and exceed all of these objectives.” — Sandia manager, Jeremy Banks.

Now it is 2020. Imagine you enjoying the benefit of the Passive Optical Network?

You, being willing to step out of the box now. In 2015.

Yes you, being willing to say,

“I know we have used copper for a hundred years but here is something much better.”

Are you ready for the leap?

It is your moment in time. Seize it. Contact us for your free network consultation today. References: